Why I do this
Communications cannot solve every problem.
But it can help people see the problem, understand what is at stake, and start working towards answers.
I start with questions
That is why I ask questions. Who are we not hearing? What are we assuming? What are people actually seeing, feeling or missing?
A good question can expose a gap, change a narrative or open a different way into a problem.
I use communications to take that question further — through writing, strategy, or something people can actually experience and use.
My Journey
Building up
The Fourth Node, independent projects
I now take communications ideas beyond strategydecks — building tools, experiences and products.
International organizations
World Health Organization Western Pacific
I explored how communications could bringpeople into conversations about innovationand the future of health.
Corporate Communications
Hyundai Card & Hyundai Capital, Samsung C&T
I learned how narratives are built, challenged and carried across organisations and markets.
Journalism
The Korea Herald, The Korea Times
I learned to observe closely, ask better questions and make complex issues understandable.
How I Think
What are we missing?
The most useful question is often the one nobody has asked yet.
Make sense of the context
Data and signals matter.
So do culture, behaviour, power and the assumptions behind them
Make it useful
An insight should go somewhere — into a story, a strategy, a tool or an experience people can engage with.
Currently
Publishing
Weekly DEI Signals
A weekly human-led analysis of emerging DEI signals.
Building
AI-assisted monitoring workflows and databases
Using AI to collect and structure signals for human review and interpretation.
Writing
A book on AI-assisted travel
What happens when two women let an LLM help navigate the American Southwest?
Designing
Digital participation experiences
Turning questions into things people can interact with.