WRITINGS
The subjects changed.
The habit of asking what sits underneath them did not.
I spent ten years as a journalist asking questions across business, technology, policy and society. I still write for much the same reason: to follow a question, test what I think I know, and see where the answer leads.
BRUNCH SERIES · 2026
그렇게, 여자 둘은 제미나이와 미국 사막으로 떠났다
So the girls crossed the desert with Gemini in hand
What happens when you stop using AI simply to find answers — and start relying on it to make real decisions?
Two Korean women. A road trip across the American West and Southwest. And Gemini, initially brought along as little more than a convenient travel tool.
The series follows what happened as we began using AI for actual decisions on the road — planning routes, checking information, adjusting schedules and dealing with unfamiliar situations.
It was not always right, and we did not always follow its advice. But repeated use gradually changed the question from “Can I trust this?” to “What is this actually useful for?”
The trip became my first sustained experiment with bringing AI into real-life decision-making. What changed afterwards was not simply how often I used AI, but what I thought it could be used for — eventually extending into project planning, problem-solving and building digital services.
SELECTED JOURNALISM
Ten years of asking questions for a living.
Selected reporting from The Korea Times and The Korea Herald.
Different subjects, different beats — but often driven by the same curiosity about how technology, business, policy and people intersect.
The Korea Herald· 2013
Korean webtoons
reach out to world
THE QUESTION
What happens when a free digital format starts becoming an industry?
THE STORY
Webtoons were booming with the spread of smartphones, but popularity did not automatically make a sustainable business. I followed the emerging ecosystem from creators and portal platforms to new payment models, IP adaptations and overseas expansion — including an early attempt to take the Korean webtoon model to the U.S.
The Korea Herald· 2014
Nike goes digital
THE QUESTION
What happens when a company known for physical products starts building digital ones?
THE STORY
Nike's move into digital interested me as more than a technology story. I explored how digital products were beginning to connect products, services and customers differently — from activity tracking to in-store experiences — and what that shift could mean for a global consumer business.
The Korea Times· 2008
Robots Replacing Doctors in
Operating Rooms
THE QUESTION
What actually changes when new technology enters an established profession?
THE STORY
Robotic surgery was still unfamiliar territory. I looked beyond the novelty of the machine to how the technology worked in practice — speaking with surgeons and a patient, examining its rapid adoption by Korean hospitals, and looking at both its potential advantages and a major practical constraint: cost.
The Korea Herald· 2013
Hansik Globalization Project 'Utter Failure'
THE QUESTION
How do you tell whether an ambitious public initiative is actually working?
THE STORY
The Korean government had invested heavily in taking Korean cuisine global. I examined the programme against its own ambitions — looking at spending, execution and results to understand the gap between a high-profile national branding strategy and what it had actually achieved.
The article has subsequently been cited in research on Korea's gastrodiplomacy and national-branding efforts.
The Korea Times· 2008
Should Hagwon Run Round-the-Clock?
THE QUESTION
What does deregulation look like to the people who have to live with its consequences?
THE STORY
A proposal to remove limits on private academy hours looked straightforward as a regulatory debate. Following it through students, parents, educators and the private education sector opened up a much larger set of questions about health, household costs, inequality, children's rights and the role of public education.
The Korea Times· 2007
Life is Very Hard for Korean Muslims
THE QUESTION
What becomes visible when you look at inclusion through everyday experience?
THE STORY
I spoke with Korean Muslims about the ordinary parts of life that become less ordinary as a minority — food, prayer, work, socialising and relationships.
Their experiences showed how exclusion can emerge not only through formal rules, but through routines and assumptions that the majority rarely has reason to notice.